A selection of projects for brands in entertainment, lifestyle and publishing.
Cover and back cover redesign, interior image optimisation and full layout in InDesign. From a hardcover-only original to four editions: hardcover and paperback, in English and Spanish (full translation and adaptation), published worldwide on Amazon KDP. A website for both versions, with geolocation that redirects each user to their Amazon marketplace.
Art direction and design of the packaging for Mariah Carey’s album: front cover, back cover and booklet.
Photography © Sony Music Archives, Naomi Kaltman, Michael Thompson, Naoko Ogura
Rebrand of the prestigious hair extensions and hair care brand: identity and tone of voice. A new website, packaging design for new products, multimedia social content, email marketing and editorial material.
Adapting L’Oréal’s international luxury campaigns for Argentina: Lancôme, Ralph Lauren, Yves Saint Laurent, Cacharel, Giorgio Armani and Kiehl’s. Translation and adaptation of each piece to different formats and sizes for shopping-centre advertising: light boxes, shop windows and multi-panel displays.
Design of the tour book for Mariah Carey’s Caution tour: every page, the content and the image treatment.
Photography © An Le, Dennis Leupold, Gordan Vukovic
